Building a Community for Content Marketers

For the longest time, I’ve marveled at how people like Tim Ferris and companies like Marketo have built highly engaged communities.

There’s something about being around like-minded people – virtual and in-person – that just gives you a sense of belonging. It’s a powerful thing.

Plus, from a business perspective, it’s a valuable asset to have as a company.

I’ve been fortunate enough to be able to build several communities in the social impact space – Startups Give Back, Changemaker Forum, and Social Impact World – over the years. But there was one group of people, near and dear to my heart, that I’ve been wanting to build something for: content marketers.

So, when our world was completely turned upside down due to COVID-19, I found myself wanting to connect with fellow content marketers to chat about how they were adjusting their strategies during a time of extreme uncertainty. And, as it turned out, I wasn’t the only one interested in hearing from my peers.

That became the inspiration behind starting Content Dojo and turning it into a community for content marketers.

The Content Lead Blog

Just a quick note about this blog, The Content Lead.

Writing about content marketing isn’t new. In fact, there are several fantastic blogs that cover strategy, development, and all the nuances that go into producing valuable content. My personal favorite is Content Marketing Institute.

However, what has been lacking is a focus on case studies and real-world examples of content marketing that works (and doesn’t), so people in the space can actually learn.

Basically, there’s too much fluff and not enough actionable substance.

That’s why The Content Lead will focus on surfacing what’s working and not working in content marketing (and why) based on firsthand accounts. In other words, you won’t just hear from me, members of the Content Dojo community will also be sharing the strategies and tactics that work for them!

Final Thoughts

Ultimately, Content Dojo was built to help content marketers build successful, rewarding careers.

From the community to the blog, that’s the core purpose of all of this.

If you’re interested in joining the community for content marketers, be sure to request an invite!

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